13 Premier NYC

Thursday, September 13th marked the premier of Burton Snowboards newest action flick '13' in New York City and Newport Beach, California. The NYC evening started out at the newly remodeled Burton Flagship Store in SoHo...rider signing, 2013 gear kickoff and plenty of good people and good music. After an hour's worth of meeting, greeting and rolling out the new gear, it was off to the AngelOrensanz Foundation for the movie premier and special musical guests.

Upon arrival to the venue, it was obvious why The Good Life and Burton chose this location...a really unique, beautiful old building just waiting for a party of this caliber. The line to enter was around the block, lots and lots of people hyped to see the new flick and performances. DJ A Dog warmed up the crowd, followed by rider introductions, a burlesque inspired fashion show, the movie premier and two captivating performances by Flatbush Zombies and the one and only RZA of the Wu Tang Clan.

All in all a great evening rolling out the 2013 line of Burton goods, hanging with the locals and out of towners...and catching some quality music in an intimate setting. Blotto